Why brand guidelines are important

Do you have a logo?

If so I hope your designer gave you some brand guidelines to go with your logo. Brand guidelines are a secret weapon in the art of building a brand.

But of course, if you have used an online service or used Canva to build your own you might only have a jpeg.

Here are a few reasons why it would be worth creating some. By the end of this post, I’m sure you will see the value and have the confidence to start building your own.

1  Guidelines stop you from overthinking

Basic decisions of colour and font have already been made.  You don’t spend any time wondering if the colours you are picking go well with your logo. Or if the fonts you are looking at ‘feel like you’. You already know what works and you can crack on with building content and getting it in front of your audience.

2 Saves time

When you have a good set of brand guidelines. You can quickly build a library of templates in Canva. That way when you are creating contents you can use one of your templates and you don’t fall down the Canva rabbit hole.

3 Consistency across your brand

By sticking to your brand guidelines it gives you the ability to create a wide range of brand assets which have a consistent look and feel. That way when someone visits your website from Instagram they know it’s still you.

4 Value

When your brand assets match you look more professional. This means you appear more trustworthy and your more lightly to be able to charge what you are worth.

5 Brand recognition

Don’t underestimate the amount of time it takes to build brand
recognition. It’s that slow buildup of clues, which creates your brand
feeling. You might be bored or orange but your ideal customers have only
just noticed that it’s you!

6 Outsourcing

If you’re thinking about outsourcing elements of your business. Having a brand set of brand guidelines will make that far easier and more cost-effective.

Whoever you’re outsourcing to won’t need to ask you whether something’s on brand. They will have templates and can work from that.

So what if you don't have any?

Well, you could employ a designer *cough, like me* to help bring all your brand assets together in one document. Or you could do this yourself, you will need to create a document which at a minimum includes:

Logos
Icons & elements
Colour palette
Fonts
Tone of voice

Once you have some guidelines then make sure they are handy, because lets face it HEX codes are tricky to remember!

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