Is your marketing talking to your ideal customer?

It’s really easy to create marketing or branding which you like, but does it really resonate with the people you want to be talking to… your ideal customer?

After all whatever product or service you offer there are multiple people offering the same thing so it is really important to really decide who you want to work with or for?

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Can everyday printing be more sustainable?

One of my biggest drivers for setting up Paper Aeroplane Creative was to change the way I work so I could improve my personal impact on the environment and really big things have happened.

I have cut my mileage for work by 85%, I cook more from scratch with the time I gain by not commuting, not to mention how many small businesses with a similar ethos I support.

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Branding · Thoughts

Why can colours be so tricky?

Colour, should be simple right? Pick some nice ones that go together…. but sometimes, it just isn’t.

Your web developer is asking for HEX codes and your designer is talking about Pantones matching up to CMYK, so what does it all mean and what should you be concentrating on?

All these systems can feel a bit like talking in different languages and well simply put that’s because they are:

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Branding · Thoughts

Hidden Logos, part one

Oh the logo, that tricky little number. 

A brand is so much more than that small icon but you can really pack punch. With some clever thinking and a good imagination fill it with a bit more of your brand story.

This weekend we went to Brixham for fish and chips and I’ve just been reminded how lovely Rockfish’s branding is, especially their logo with a little hidden fish in the negative space of the C and the K.

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Why a great brief is so important

The brief is one of the most important parts of the design process, a great design brief gives a great foundation on which we can build a project. 

It also keeps the design cost down, nothing worse than a major piece of information being left out which means the whole leaflet needs to be redesigned.  With most small design projects offering two rounds of amendments something major like that could nearly double the cost of design. But what should go into a great brief? 

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