I have a degree in packaging design and one of the things that drew me to the idea of creating packaging and brands was the fact that it’s tactile, with 3 fantastic dimensions and lots of areas to build a brand story.
A brand is so much more than that small icon but you can really pack punch. With some clever thinking and a good imagination fill it with a bit more of your brand story.
This weekend we went to Brixham for fish and chips and I’ve just been reminded how lovely Rockfish’s branding is, especially their logo with a little hidden fish in the negative space of the C and the K.
The brief is one of the most important parts of the design process, a great design brief gives a great foundation on which we can build a project.
It also keeps the design cost down, nothing worse than a major piece of information being left out which means the whole leaflet needs to be redesigned. With most small design projects offering two rounds of amendments something major like that could nearly double the cost of design. But what should go into a great brief?