Process

I often get asked, what is it like to work with a designer.

This is usually followed by ‘I don’t know how to write a brief’ or ‘I have a good idea of what I want, I just want someone to do it for me’.

That’s cool – I believe great design comes from a collaborative process, so I want your thoughts and vulnerabilities. We work together thorough things to help you to achieve the best results for your business, the magic happens outside your comfort zone.

Step 1
First things first: let’s talk, on the phone, with a coffee, via email, at a networking event… we need to know if things feel right. Follow me on Instagram or read through my blog to see if I talk your language.

Step 2
After chatting through what you need I will send you a personal quote. (packages start from £900)

Step 3
If your happy and the quote has been signed off, we’ve gone through the t’s & c’s and the deposit has been paid we can get started… our starting point is to get to know you and your brand in a brand discovery session, which I like to call origami. I ask questions (lots of questions!) and I actively listen to your answers. Two ears, one mouth, after all! After talking about you, your business, your marketplace, category language and ideal customer, I can create an overview, which give us an insight into your brand values and your customers’ needs.

For some people, it’s the first time they have spoken to someone else about their brand strategy, and for others, it’s something they have done a lot. The reason it’s so important in this process is that it helps to create the right brief, and a good brief is the foundation for a great brand.

As part of this strategy session I will ask about timings, budgets and restrictions. We will create a list of where your brand needs to be, whether that’s simply a business card for networking events, a brochure, templates for social media or packaging for a shelf.

Step 4
I then go away to research your market, competitors and positioning. I’ll share my thoughts through mood boards and we can discuss what you like and, more importantly, what you don’t like. I have often found the real gold is in among the things we don’t like, and I don’t offend easily.

Step 5
Now we have your story and we know your position in the marketplace and what you do and don’t like, we can get on with the really fun bit of creating your branding or packaging. I will present design concepts to you and we can discuss what does and doesn’t work for your brand.

Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through customer responses”
Giep Franzen and Sandra E. Moriarty

Step 6
Then we refine the preferred design, finalise colours, finishes, commission photography or illustrations if required, and talk to printers and an artworker if needed.

Step 7
Now we have the final design I will create your bespoke brand guidelines and design any packaging, stationary or templates required. Files will be prepared ready for your preferred printer.

Step 7
Then we hit print:
I will liaise with the printer or artworker to get the files to the right place, we pop the kettle on and wait to see the end product… of course you won’t, you will already have all the digital files and be showing off your new brand.

Happy days!