Packaging design for perfume

Our Modern Lives

This range of fragrances were created by Sarah McCartney for her yoga studio. A way to set a room for yoga, a way to help create balance and harmony for our modern lives.

This brand is all about that balance, offering a range of perfumes which include some that are 100% natural and some which are synthetic. It’s all about the connection of the modern and tradition.


I started with a classic typeface and created modern twist, I wanted to include a symbol f’or balance so I filled half the ‘O I then transferred that treatment onto the lid labels.

Illustrations by Karen Thomas.

Perfume packaging design

Logo | Packaging