Our Modern lives, Perfume - Paper Aeroplane Creative

Our Modern Lives

This range of fragrances were created by Sarah McCartney for her yoga studio. A way to set a room for yoga, a way to help create balance and harmony for our modern lives.

This brand is all about that balance, offering a range of perfumes which include some that are 100% natural and some which are synthetic. It’s all about the connection of the modern and tradition.

Project

I started with a classic typeface and created modern twist, I wanted to include a symbol f’or balance so I filled half the ‘O I then transferred that treatment onto the lid labels.

Illustrations by Karen Thomas.

Logo | Packaging

Things that are great about Lucie: She just cracks on with it quietly with no fuss and comes back with such brilliant work it'll knock your socks off. She accepts suggestions graciously. She gets back to you before your deadline. She sees it through from start to absolute last details. She's really lovely to work with.