Is your marketing talking to your ideal customer?
It’s really easy to create marketing or branding which you like, but does it really resonate with the people you want to be talking to… your ideal customer?
After all whatever product or service you offer there are multiple people offering the same thing so it is really important to really decide who you want to work with or for?
The first step is to really take the time to get to know your ideal customer, I mean REALLY get to know them.
…think about it.
It’s suggested that 80% of families eat baked beans once a week.
Each family will have preferred brand and why they choose that one will be determined by many factors, from price, salt or sugar levels, are they organic? are they ‘own brand’ or ‘big brand?’
It’s this fundamental foundation that I start all my design projects on, It’s the strategy of your brand. This is why when you work with me we build your brand beyond a logo.
If you would like to book a discovery session to see how I can help your brand follow the link below. – Lucie
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