Pop the kettle on, there is lots here to inspire you on your branding journey…
Why brand guidelines are important Do you have a logo? If so I hope your designer gave you some brand guidelines to go with your
10 things I’ve learnt about my business during lockdown Both of my children are back at school part-time for a few weeks. It’s given me
Is your brand being missed? I started writing this on day 10 of our family self isolation. My son came home from pre-school with a
Upscale your logo to a brand in 6 steps It all started when you needed a leaflet. You signed up to Canva and used one
What is branding beyond a logo? Towards the end of last year, I was in a meeting with a client who I was working with
Is your marketing talking to your ideal customer? It’s really easy to create marketing or branding which you like, but does it really resonate with
Can everyday printing be more sustainable? One of my biggest drivers for setting up Paper Aeroplane Creative was to change the way I work
Barcodes don’t have to be boring Add Your Heading Text Here I have a degree in packaging design and one of the things that drew
Why can colours be so tricky? Colour, should be simple right? Pick some nice ones that go together…. but sometimes, it just isn’t. Your web
Hidden Logos, part one Oh the logo, that tricky little number. A brand is so much more than that small icon but you can really
Why a great brief is so important The brief is one of the most important parts of the design process, a great design brief gives
How to choose a designer It’s time to bring a graphic designer on board but how do you go about finding someone or even choosing