Hidden Logos, part one

Oh the logo, that tricky little number.

A brand is so much more than that small icon but you can really pack punch. With some clever thinking and a good imagination fill it with a bit more of your brand story.

This weekend we went to Brixham for fish and chips and I’ve just been reminded how lovely Rockfish’s branding is, especially their logo with a little hidden fish in the negative space of the C and the K.

I LOVE playing with negative space and hiding things in brands, it’s a cheeky little something for those observers among us, you know who you are… the word search wizards and spot the difference fans, come on, put your hands up!

So I thought I would pull together a round up of just a few… the list grows, (hence ‘part one’) of my favorite brands who do a fab job of giving us logo spotters a little bit more…

The Fantastic Toblerone Bear,
I was over the moon when I spotted him as a kid, and a little annoyed it took me so long!

Can you see the arrow? Once you spot it there is no unseeing it.

I have seen a few logos which marry the nib and another object,
but I do rather like the simplicity of this one.

Oh the power of oats, stand tall!

It’s great how the story of this zoo has been connected in this logo.

If you would like to find out about creating a logo with a story, book a free discovery call – Lucie

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