Why brand guidelines are important

Why brand guidelines are important Do you have a logo? If so I hope your designer gave you some brand guidelines to go with your logo. Brand guidelines are a secret weapon in the art of building a brand. But of course, if you have used an online service or used Canva to build your […]

Is your brand being missed?

Is your brand being missed? I started writing this on day 10 of our family self isolation.  My son came home from pre-school with a cough and we’ve not been in the outside world since. Thankfully the cough has passed and we are now getting on with home schooling and being together as a family.  But […]

Upscale your logo to a brand in 6 steps

Upscale your logo to a brand in 6 steps It all started when you needed a leaflet. You signed up to Canva and used one of their templates, it looks nice but doesn’t feel like you. Then you started to create some images for social media and again it they look good but doesn’t feel […]

What is branding beyond a logo?

What is branding beyond a logo? Towards the end of last year, I was in a meeting with a client who I was working with on a rebranding project with and after I presented my designs we got into a discussion about what is a logomark and what is a brand…. I love this question […]

Is your marketing talking to your ideal customer?

Is your marketing talking to your ideal customer? It’s really easy to create marketing or branding which you like, but does it really resonate with the people you want to be talking to… your ideal customer?After all whatever product or service you offer there are multiple people offering the same thing so it is really important to […]

Can everyday printing be more sustainable?

Can everyday printing be more sustainable?   One of my biggest drivers for setting up Paper Aeroplane Creative was to change the way I work so I could improve my personal impact on the environment and really big things have happened.  I have cut my mileage for work by 85%, I cook more from scratch […]

Why can colours be so tricky?

Why can colours be so tricky? Colour, should be simple right? Pick some nice ones that go together…. but sometimes, it just isn’t. Your web developer is asking for HEX codes and your designer is talking about Pantones matching up to CMYK, so what does it all mean and what should you be concentrating on? […]

Hidden Logos, part one

Hidden Logos, part one Oh the logo, that tricky little number. A brand is so much more than that small icon but you can really pack punch. With some clever thinking and a good imagination fill it with a bit more of your brand story. This weekend we went to Brixham for fish and chips […]

Why a great brief is so important

Why a great brief is so important The brief is one of the most important parts of the design process, a great design brief gives a great foundation on which we can build a project. It also keeps the design cost down, nothing worse than a major piece of information being left out which means […]

How to choose a designer

How to choose a designer It’s time to bring a graphic designer on board but how do you go about finding someone or even choosing the right designer? First things first it’s important to know why you want to work with a designer, what is it that you need them to do for you and […]