Oh the logo, that tricky little number.
A brand is so much more than that small icon but you can really pack punch. With some clever thinking and a good imagination fill it with a bit more of your brand story.
This weekend we went to Brixham for fish and chips and I’ve just been reminded how lovely Rockfish’s branding is, especially their logo with a little hidden fish in the negative space of the C and the K.
I LOVE playing with negative space and hiding things in brands, it’s a cheeky little something for those observers among us, you know who you are… the word search wizards and spot the difference fans, come on, put your hands up!
So I thought I would pull together a round up of just a few… the list grows, (hence ‘part one’) of my favorite brands who do a fab job of giving us logo spotters a little bit more…
I was over the moon when I spotted him as a kid, and a little annoyed it took me so long!
but I do rather like the simplicity of this one.
If you would like to find out about creating a logo with a story, book a free discovery call with me to see how I can help. Send me an email – Lucie
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