Branding | Packaging | Print

Hello, I’m Lucie. 

I created Paper Aeroplane because I love to help small businesses tell their story, creating brands and developing brands they can be proud of. 

I work with clients who understand the value and importance of having a clear message and a thoughtful approach to packaging and marketing material, both online and offline.



So, you have a logo you don’t love. Or perhaps you don’t even have a logo. I can help.

I can design a brand from scratch, (name and all if you need one) which talks to your customer. And if you’re not quite sure who your customer is, you will have a much better idea after I take you through a brand discovery session.

If you already have a brand identity but it lacks consistency. I can help you to develop an ownable style for your brand.


I have a degree in packaging design. Yes, that exists.

Packaging is more than just putting your logo on a box. Creating a brand is brilliant but hard work. Our shops are a tough place to be, and be seen.

Through working in some of the best design agencies in London and the West Country for some very fridge-worthy brands, I have learned to create brands with a clear brand story and message.

If you would like to see my packaging portfolio pre-Paper Aeroplane Creative, please get in touch.


Even as the world becomes more digital, there is still a place for printed marketing. I have designed a wide variety of things over the years, including:

Business Cards
Business Stationary
Street signs

No job is too big or too small for Paper Aeroplane. I have been fortunate to work with some of the best freelance design talent both London and the West Country have to offer and I happily collaborate with others on projects. I have colleagues who can help me with all aspects of the design process, from name generation to pre-production and handing the more complicated artwork, so you are in safe hands.

Please drop me an email if you would like to have a chat about any possible projects and if I can’t help, I most likely know someone who can.

Biliana Avramova The Massage Lab

Paper Aeroplane created the branding for both of my companies and I could not be any happier with Lucie's work. Her ideas were always spot on - as if Lucie had managed to read my mind - and she made the process simple and stress-free. I wholeheartedly recommend Lucie to any start up or small company!!!

Sarah McCartney 4160Tuesdays
Things that are great about Lucie: She just cracks on with it quietly with no fuss and comes back with such brilliant work it’ll knock your socks off. She accepts suggestions graciously. She gets back to you before your deadline. She sees it through from start to absolute last details. She’s really lovely to work with.’

Brands I have designed for